Ecosystem execution plan — the 20-platform list, verdict by verdict

Google Business Profile / Maps — KEEP + MAINTAIN, don't gamble (updated 21 Jul: most brands already hold profiles). Existing verified profiles are grandfathered assets, so GBP stays in the plan. The rules that protect them: keep name / address / category stable (edits can trigger re-verification, which an online-only brand would struggle to pass on video); keep every detail identical to the site's own footprint; respond to any reviews; light weekly Posts can be automated (the Posts API is still alive). Do not create new profiles for brands without one unless genuinely eligible (a customer-visitable location or travel-to-customers) — suspensions are up 80%+ and regulated finance gets extra scrutiny, and a suspension is a durable negative signal. First step is a 30-minute inventory: which brand holds which profile, under which login, and whether the details match the site.

What changed 22 Jul (full recheck against the old plans + what's already built).
Was the old plan "a GBP for every brand"? No. The 1 Jun Entity Stack plan (Oliver's checklist) made GBP conditional — "where service-area applicable; skip pure affiliate", with a hard rule that pure online businesses don't qualify. Its tracker grid had a GBP row for every brand, which is why it looked universal, but every cell is blank — nothing was captured. The Gen-1 syndication engine only ever posted to rank4ai's own GBP. And no GBP inventory file exists on disk, so the 30-minute inventory really is un-started step 1.
The YouTube link: GBP and YouTube are two arms of the same asset — the per-Ltd operator Google account. That one login owns the brand GBPs (humans added as managers), up to 100 YouTube Brand-Account channels (one per brand; rank4ai, MerchantHQ, MarketInvoice and PeptideClear channels already run, FundBiz + Kartapay pending), and the Merchant Center account for product feeds. No document maps which login owns which channel today — that mapping joins the Wave 1 inventory.
Already done, verified in the repos: D-U-N-S 234324824 (BBL Ltd) is live in schema on 14 sites (gaps: MortgageExplained needs Muswell Rose's own number; LTD Turnaround + equity-release have none) · Bing Webmaster monitoring covers all 14 domains · Crunchbase person profiles for Adam + Derren exist and sit in fleet schema; the org profiles are the remaining piece. Removed from the list (Adam, 22 Jul): Foursquare, Facebook, Reddit. Flipped: Pinterest is now DO for the two product brands; Blogger properties are kept parked, not deleted.

Part 1 — Trust-signal matrix verified 26 Jul against the repos, live web, Wikidata API and session changelogs · needs-list from the Authority Framework

Legend: ✅ have (verified) · ⚠️ claimed in our schema but not visible from outside — verify on login · 🔒 unknown — only your logins can settle it · ❌ verified absent · ⛔ route closed · — not applicable.

Signal	FundBiz	MerchantHQ	MarketInvoice	LTD Turnaround	MortgageExplained	ADHD Helper	HerVitals
Companies Housein Organization schema	✅	✅	✅	✅	✅ wired 26 Jul (CH 15269776)	✅	✅
OpenCorporates	✅	✅	✅	✅	✅ wired 26 Jul	✅	✅
ICO registration	✅	✅	✅	✅	✅ wired 26 Jul (ZC186833)	✅	✅
D-U-N-SBBL 234324824 · MR 231177900	✅	✅	✅	❌ entity unsettled	✅ MR already had one — wired 26 Jul	✅	✅
GSC + Bing WMT	✅	✅	✅	✅	✅	✅	✅
YouTube channellive-checked 26 Jul	✅ @fundbiz	✅ @MerchantHQuk	✅ @Marketinvoice2026	❌	✅ @mortgageexplained	✅ @adhdhelper	✅ @hervitals
GBP / Google Maps	🔒	🔒	🔒	🔒	🔒	🔒	🔒
Bing Places	🔒 follows the GBP inventory — one-click import per profile found
Trustpilot	❌	❌	❌	❌	❌	❌	❌
LinkedIn company page	❌	⚠️ in schema, not indexed	⚠️ in schema, not indexed	❌	✅ via Muswell Rose page (/company/100342098; 3 field edits pending)	❌	❌
Crunchbase org	❌ none for either Ltd (Adam + Derren person profiles are in schema; Crunchbase blocks outside verification)
Apple Businessper Ltd	❌ neither Ltd registered — brand-identity layer + Branded Mail available; no Maps place card without premises
Wikidata	⛔ CLOSED — all 15 items deleted + account banned 21 Jul (CH refs ≠ notability); QIDs already stripped from schema; route back = 2–3 independent press pieces per entity, then the wikidata.rank4ai.co.uk guide
Dataset DOI (Zenodo)+ ORCID auto-update	✅ lender index	✅ acquirer + fee indexes	✅ rate index	❌	❌	❌	❌ (HRT tracker = the natural candidate)
Pinterestproduct brands only	—	—	—	—	—	❌ set up (Shopify app)	⏳ at shop launch
Author entityORCID + author pages + schema	✅ Adam	✅ Adam + Derren	✅ Adam + Oliver	— no named person by design	✅ Adam	✅ Adam	✅ Oliver

Gap list — updated 26 Jul evening after the execution batch: ✅ DONE TODAY: MortgageExplained's missing Organization schema wired and LIVE (CH 15269776 + ICO ZC186833 + D-U-N-S 231177900 + MR LinkedIn page + YouTube in sameAs) · YouTube channels wired into schema sameAs on FundBiz, ADHD Helper, HerVitals (MHQ + MI already had them; PeptideClear queued in the propagation log). STILL OPEN: ① Trustpilot claims — sits in Adam's automations workstream (decided 24 Jul); invitation-flow wiring is mine once claimed. ② LinkedIn company pages: verify MHQ + MI on login, create FundBiz / LTD / ADHD / HV. ③ GBP: the 30-minute login inventory — the one thing only Adam can settle. ④ Apple Business + Crunchbase org: the two per-Ltd registrations genuinely missing. ⑤ Wikidata: nothing until press exists.

Trustpilot without reviews — Adam's question, answered straight: yes, claim every profile now even though reviews will be slow. Claiming is free, secures the brand asset, and a claimed-complete profile is where the measured AI-answer lift starts. But do not put the Trustpilot widget/badge on the sites yet — an on-site badge linking to an empty profile is worse UX than no badge. Sequence: claim now → automated post-lead invitations start feeding it → badge goes on-site per brand once it passes ~10 reviews. FundBiz and MI have the lead flow to get there first.

Full framework pass every Authority Framework category answered, 27 Jul — including the maps and directories layers

Framework category	Verdict	Detail
Apple Business / Apple Maps	SET UP — all brands	Open to online-only since Oct 2024. Register both Ltds; every brand gets the Apple identity layer (Siri / Spotlight, Branded Mail logo). A Maps place card additionally needs a documented address: possible with the registered offices (Cust Hall / Colchester) if Adam is happy having them shown. Registration = yes regardless; the address call is Adam's.
Google Business Profile / Maps	KEEP what's held	Login inventory decides which brands hold one; keep + maintain those, create none.
Bing Places / Bing Maps	SET UP	One-click import from each GBP found.
HERE · TomTom · Waze · MapQuest · OSM	SKIP	They syndicate from Google/Apple/Bing and data brokers; nothing worth doing directly.
UK directoriesNAP citations	SET UP — 5-pack	Yell · Yelp · FreeIndex · Thomson Local · Scoot, for the five lead-gen brands (FundBiz, MHQ, MI, LTD, ME). One-off claims, identical details everywhere; the framework's right that consistent citations build legitimacy + referral leads. Skip the spam tail (Cylex / Hotfrog / Brownbook / 192) and paid aggregators (Yext / BrightLocal). Unlocked by two Adam decisions: the public phone number per brand, and whether registered-office addresses go on listings.
Reviews platforms	Trustpilot only	Reviews.io / Feefo / G2 / Capterra / Clutch are SaaS-and-agency surfaces; not applicable to brokers and content brands.
Professional memberships	OPTION — paid	Real trust value for the finance brands; per-brand joining fees. Obvious first candidate: NACFB for FundBiz / MarketInvoice. Priced up on request.
Expert platformsQwoted · ResponseSource · SourceBottle	SET UP	Register Adam (business finance) + Derren (payments, pending consent). One-off; feeds the mentions lane.
Not applicablefor these business types	N/A	Product Hunt · PitchBook · CB Insights · AI directories · GitHub / developer platforms · podcasts-as-checkbox. Research platforms (Zenodo/ORCID) already done — 10 DOIs live.

Part 2 — Posting what actually gets published, where, cadence — the ongoing half

Channel	Brands	Cadence + source	State
On-site content	FundBiz · MI (daily crons) · ADHD Helper (weekly questions) · rest manual	Daily/weekly, repointed at question-monitor demand + proven formats (guide / vs / "is X legit"), every page CTA'd and linked from an index	RUNNING but orphan-fix + demand-led repoint needed
YouTube	MHQ + PeptideClear (daily pipelines) · MI (uploads) · FundBiz/ME/ADHD/HV channels exist idle	Daily where piped; extend the refill pipeline to the idle channels	RUNNING for 3; extend = mine
GBP Posts	Every brand holding a profile	Weekly, automated (subscription-run, Posts API)	WAITING on the GBP inventory
LinkedIn	Adam personal (priority) + company pages	1–2/week from fleet data (rate moves, fee data, question findings); me-drafted queue, Adam approves + posts (~2 min)	SET UP after profile/page pass
Pinterest catalog	ADHD Helper now · HerVitals at launch	Auto-sync via Shopify app once connected; no manual pinning	SET UP
Trustpilot invitations	Lead-gen brands	Automated post-lead email per real lead (50/mo free tier)	SET UP after claims
Data refresh	MI rate index · FundBiz lender index · MHQ fee/acquirer indexes (+ future HV HRT tracker)	Quarterly re-verify + re-date + Zenodo DOI version — the framework's "cadence is part of the authority"	PIPELINE LIVE (zenodo_publish.py); put on schedule
Never	Blogger/syndication posting · Reddit · Facebook · Medium/Quora as recurring channels (author profiles are one-off) · any treadmill on a presence node

Setup checklist, brand by brand added 26 Jul — the confirmable list: what each brand needs, what it already has, what blocks it

Brand	Already in place	Set up now	Gated / waiting
FundBizBBL Ltd · lead-gen	D-U-N-S in schema · Bing WMT · IndexNow · ChatGPT lead flow proven	Trustpilot claim + automated post-lead review invitations · LinkedIn company page · YouTube Brand channel (+OAuth, join the refill pipeline) · sameAs wiring	GBP keep/maintain + Bing Places import — pending the Google-estate inventory
MerchantHQBBL Ltd · lead-gen	D-U-N-S in schema · Bing WMT · YouTube channel LIVE (daily pipeline)	Trustpilot claim + invitations · LinkedIn company page · sameAs wiring	GBP/Bing Places per inventory · Qwoted for Derren = his consent
MarketInvoiceBBL Ltd · lead-gen	D-U-N-S in schema · Bing WMT · YouTube channel LIVE (@thetouchfinancial)	Trustpilot claim + invitations · LinkedIn company page · sameAs wiring	GBP/Bing Places per inventory
LTD Turnaroundentity unsettled · no named person by design	Bing WMT	Trustpilot claim · LinkedIn company page	Everything entity-tied (D-U-N-S, Wikidata, Crunchbase, GBP) waits on the entity decision on Adam's pickup list · no author nodes, by design
MortgageExplainedMuswell Rose · lead-gen	Bing WMT	Muswell Rose's OWN D-U-N-S (BBL's number is the wrong entity here) · Apple Business under Muswell Rose + Branded Mail · Trustpilot claim + invitations · LinkedIn company page · sameAs wiring	GBP/Bing Places per inventory · GA4 property ID (long-standing — leads invisible until fixed)
ADHD HelperBBL Ltd · Shopify shop live	D-U-N-S in schema · Bing WMT · shop live	Merchant Center product feed · Pinterest business account + catalog (auto-syncs via the Shopify app) · LinkedIn company page · sameAs wiring	Shopify admin fixes first (£0.00 magnesium price + L-Theaine slug) or the feeds get rejected — Adam/Oliver
HerVitalsBBL Ltd · shop planned	D-U-N-S in schema · Bing WMT	LinkedIn company page · sameAs wiring	Merchant Center feed + Pinterest business account + catalog — at shop launch
ReplacementHQfuture · not live	—	—	Full stack baked into the launch checklist: Bing WMT + IndexNow · LinkedIn page · Trustpilot · YouTube channel · Merchant Center + Pinterest catalog · sameAs · question monitor
Per Ltd (shared)BBL Ltd · Muswell Rose	BBL D-U-N-S 234324824 · Crunchbase person profiles (Adam, Derren)	Operator Google account per Ltd · Apple Business + Branded Mail both Ltds · Wikidata item per Ltd (staged) · Crunchbase ORG profile per Ltd	Google-estate inventory first: which login holds which GBP + which YouTube channel
Authorscovers every brand at once	On-site author pages + ORCID + LinkedIn profiles exist and are in schema	Adam LinkedIn profile upgrade + weekly drafted post queue (approve-and-post, ~2 min/week) · Medium profile + 1–3 evergreen pieces · Quora profile + 3–5 expert answers	Derren (payments nodes + Qwoted) = pending his consent
Recurring automationsthe only five	YouTube pipelines (MHQ, MI, PeptideClear, rank4ai) · IndexNow · Bing monitor	Trustpilot post-lead invitation emails (wired into the lead pipeline) · GBP weekly Posts (subscription-run, existing profiles only) · Pinterest catalog auto-sync · YouTube extension to FundBiz + Kartapay · LinkedIn weekly drafted queue for Adam	Nothing else gets automated — no posting treadmills on any presence node

Discussions & decisions register swept 26 Jul from every session changelog — so nothing gets re-discussed or re-raised as new

Settled — do not re-open:

Node	Decision / done (with date)
Wikidata	⛔ Channel CLOSED — all fleet items deleted by admin + account banned 21 Jul (CH refs ≠ notability). Dead QIDs stripped from all repos 23–24 Jul. Do NOT recreate from any account (block-evasion risk). Only route back: 2–3 independent press pieces per entity, then one clean COI account.
Removed platforms	Foursquare, Facebook, Reddit removed (Adam, 22 Jul). Blogger = parked properties, no posting. Pinterest = DO for the two product brands only.
GBP	Keep + maintain existing profiles; NEVER create new ones for online-only brands (21–22 Jul). First step = login inventory.
Zenodo / ORCID / DOI	DONE 24 Jul: 10 DOIs live (rank4ai ×4, ADHD ×2, MI rate index, FundBiz lender index, MHQ acquirer + fee — Derren credited Editor on both MHQ). ORCID Auto-Update ON, pipeline zenodo_publish.py.
D-U-N-S	Both Ltds settled: BBL 234324824 (14 sites), Muswell Rose 231177900 (wired into MortgageExplained 26 Jul). No action left.
Trustpilot	Decided 24 Jul: lives in Adam's automations workstream. Claim first, automated post-lead invitations after, on-site badge only past ~10 reviews.
Expert voices	Derren: consented profile live + staged MHQ byline rollout (20/103 done 24 Jul); never link pay360conference.com. Jessica Barker: pitch live at jessica.rank4ai.co.uk, waiting on Adam to send it. Jamie Hardcastle/RFS: scoped-byline model decided 21 Jul.
Authors	Adam = author on FundBiz/MI/MHQ/ME/VettedHome/ADHD/TI/rank4ai (13 Jul); FundBiz re-byline done 24 Jul. ChatGPT ads: DECLINED for finance 14 Jul — closed unless OpenAI policy changes.

Open threads — discussed, waiting on one call from Adam:

Thread	Where it stands	Closes with
Digital PR go / who fronts	Data assets built + DOI'd, never pitched. Also now the ONLY route back to Wikidata (press refs). Candidates: ADHD Access-to-Work tracker, MHQ fees data, HV HRT tracker.	Green light + Derren-vs-Adam fronting + first pitch pick
LinkedIn automation stack	Research done 16 Jul: recommended start = semi-auto (drafted packs, Adam clicks), graduate to hybrid (~£100-150/mo). Posting lane is zero-ban and buildable now.	Stack pick + budget
MHQ authority push	Ranking gated on referring domains (~6 vs competitor ~859). 4 moves scoped 17 Jul; Adam said "save".	Green light
robots.txt training crawlers	Fleet allows all. Docs lean block-training/allow-search; counter-view = training builds brand familiarity.	One call: block or allow
CMS pick	CloudCannon ($49/mo visual) vs Pages CMS (free forms); FundBiz pilot ready.	Pick + CF API token
Small ones	Banner-sites editor (Oliver vs Adam) · muswellrose.co.uk defensive registration · Oliver CIM level fix · "who is Ian" (MI) · MHQ double-LinkedIn-stream dedupe

The list, verdict by verdict original order · Foursquare, Facebook and Reddit removed 22 Jul

#	Platform	Verdict	Why (one line)	Value	Who
1	Medium	AUTHOR-LEVEL DO	Top-5 most-cited domain in ChatGPT (Semrush 100M-citation study). Author profile + 1–3 genuinely human evergreen posts (canonical import OK), then dormant; dormancy is safe here. Undisclosed AI writing gets zero distribution, so posts must be real.	MED	Me draft · authors approve
2	Substack	SKIP	Feed-centric: a one-post newsletter reads dead (dates + subscriber counts are the UI). Only if an author genuinely wants to write one; that is content strategy, not an entity checkbox.	LOW	—
3	Blogger	KEEP — PARKED	Adam's call 22 Jul: keep the existing blogspot properties rather than delete. Rechecked: still absent from every 2025–26 citation study, so expect zero direct value — the honest ceiling is a parked link node. One consistency pass (brand name/logo, link to the site), then no posting, ever.	ZERO–LOW	Me: one consistency pass
4	Quora	AUTHOR-LEVEL DO	Major Google AI Overviews / AI Mode citation source. Personal profile per author with credential line + 3–5 genuinely expert answers in-niche, then leave it; answers keep surfacing for years. No brand accounts (policed as promotion).	MED	Authors post · me: drafts + question shortlist
5	Reddit	REMOVED	Out at Adam's call, 22 Jul. (Context kept for the record: 99% of Reddit AI citations are threads, never profiles, so presence was only ever worth a defensive username claim anyway.)	—	—
6	Google My Business	KEEP + MAINTAIN	Existing profiles = grandfathered assets (see box above). Inventory them, keep details stable and site-consistent, respond to reviews, automate light weekly Posts. New profiles only where genuinely eligible; a failed re-verification or suspension is a durable negative signal. Note 22 Jul: the old Entity Stack plan was never "GBP for all brands" — it was eligibility-gated and mostly unexecuted, and no inventory of current holdings exists yet.	MED	Adam: inventory + logins · me: consistency audit + Posts automation
7	Google Account	DO — foundation	One operator Google identity per Ltd on a company domain; humans added as least-privilege managers. This is the hub GBP and YouTube both hang off: it holds the brand GBPs, owns the YouTube Brand-Account channels (up to 100 per account; rank4ai / MerchantHQ / MarketInvoice / PeptideClear already run, FundBiz + Kartapay pending), and the Merchant Center account for product feeds. Which login owns which channel today is undocumented — map it in the Wave 1 inventory.	FOUNDATION	Adam ~1–2h per Ltd · me: structure doc
8	Facebook	REMOVED	Out at Adam's call, 22 Jul. No brand pages get created; dormant pages are hijack targets anyway, so removing it also removes a maintenance liability.	—	—
9	Wikidata	DO — carefully	Best-evidenced feed into Google Knowledge Graph + LLM grounding. One item per Ltd (not per site), referenced to Companies House (P8933 / OpenCorporates IDs are the anti-deletion signal), neutral description, warmed-up editor account, built over 2–3 weeks. A deleted item is worse than none.	HIGH	Me, staged
10	Foursquare	REMOVED	Out at Adam's call, 22 Jul (research agreed: consumer app shut Dec 2024, dead node for an online-only fleet).	—	—
11	Trustpilot	DO — top pick	The only node with measured AI-answer lift: no profile ≈1% presence in AI answers vs ≈54% with a claimed profile + ~13 reviews, ≈75% active (Trustpilot/SEER, 800k responses; directional but corroborated: most-cited review platform in ChatGPT). Claim every lead-gen domain, complete profile, then neutral post-lead invitations (50/mo free). Adam's concern (22 Jul): "we won't get reviews" — fair, but the lift threshold is only ~13 reviews and the lead flow exists to feed automated post-lead invitation emails; a claimed profile with a handful of real reviews beats unclaimed. The rule is just that claiming commits us to the invitation flow, because claimed-and-empty reads thin. UK DMCC = no cherry-picking anyway.	HIGH	Adam: claim emails · me: profile completion + invitation flow design
12	Pinterest	DO — product brands	Flipped 22 Jul for the two selling brands. Still not an AI-citation node (absent from every study), but the 2026 ecommerce data is genuinely good: evergreen pins, ~85% of weekly Pinners buy off brand Pins, audience fit for women's health. Setup = business account + claimed domain + catalog feed (Shopify's Pinterest app auto-syncs ADHD Helper; HerVitals when its shop is live). Copy must stay claim-free — supplements are allowed but health/weight-loss claims are not, and paid ads are effectively off the table (strictest health policy, no certification pathway). Nothing for finance.	MED (traffic, product brands)	Me: accounts + feeds · Adam/Oliver: Shopify app connect
13	LinkedIn	DO — the #1	#5 most-cited domain in ChatGPT; ~15% of Google AI Mode responses cite it; uniquely, profiles and company pages get cited directly (18% of LinkedIn citations are company pages). Microsoft-owned so deeply Bing-indexed = the ChatGPT lane. Company page per brand + verified personal profile per author + 1–2 evergreen articles each.	HIGH	Adam + authors · me: page copy, article drafts
14	Apple Maps	MERGED → #18	Rechecked 22 Jul on Adam's "I think we can do them": a place card still requires a verifiable physical street address (docs or phone verification; PO boxes excluded) even after the Apr 2026 Apple Business relaunch, and a grandfathered GBP transfers no entitlement — Apple verifies independently. So of the three maps: Google = already ours (the GBP), Microsoft = yes via import (#17), Apple = the one we genuinely can't hold without premises. The brand-identity half of Apple Business (#18) is what we take instead.	—	—
15	Google Maps	MERGED → #6	Same asset as GBP; the Maps listing IS the Business Profile. Keep + maintain.	—	—
16	Microsoft Maps	MERGED → #17	Same thing as Bing Places; rides the GBP import — and yes, we can do this one (confirmed 22 Jul, see #17).	—	—
17	Bing Places	DO — via GBP import	Confirmed 22 Jul: Bing Places was relaunched Oct 2025 (bing.com/forbusiness) with a faster one-shot GBP import (name / address / hours / categories / photos) plus opt-in auto-sync — update the GBP and Bing follows. ~10 minutes per brand that holds a GBP; skip for the rest. Feeds Copilot's local answers. Separately: wire Bing Webmaster Tools' AI Performance report into tracking (the 14-domain Bing monitor already runs).	LOW-MED	Me, once the GBP inventory exists
18	Apple Businessformerly Business Connect; covers Apple Maps identity + Siri/Spotlight	DO	Explicitly open to fully-online businesses since Oct 2024 (renamed Apple Business, Apr 2026). Free platform-verified legal-entity node per Ltd + Branded Mail (logo + verified name on our emails in Apple Mail; needs SPF/DKIM/DMARC at quarantine or reject). #1 rejection cause: D-U-N-S record mismatching Companies House, so D-U-N-S first.	MED	Adam: Apple ID + register · me: DNS/DMARC + logo prep
19	Apple Spotlight	MERGED → #18	Siri / Spotlight / Apple Intelligence surface businesses from the Apple Business registry; no separate action exists.	—	—
20	Crunchbase	DO — downgraded	Half-done already (checked 22 Jul): person profiles exist for Adam (crunchbase.com/person/adam-parker-e9fa) and Derren, and sit in fleet schema sameAs. What does NOT exist yet is any organisation profile — that's the remaining 30 min per Ltd. Value stays downgraded: robots.txt blocks GPTBot / ClaudeBot / Perplexity for all but a ~1,000-org allowlist, so this is Google Knowledge Panel corroboration + a Wikidata reference, not direct LLM visibility.	MED	Me: org profiles

Business or Adam? who fronts each node

Rule of thumb from the citation data: surfaces where trust attaches to a person (Medium, Quora, and LinkedIn's most-cited unit) go under Adam as the named author. Registry, review and maps surfaces go under the business. LinkedIn is deliberately both.

Node	Under	Why
Google My Business / Maps	BUSINESS	A business surface; hold the existing profiles under the brand, owned by the per-Ltd operator Google account with Adam as manager.
Bing Places	BUSINESS	Mirrors the GBP via import; same identity.
Apple Business	BUSINESS	Verifies the legal entity (BBL Ltd, Muswell Rose); there is no author role in the registry.
Trustpilot	BUSINESS	Reviews accrue to the brand domain; an individual can't hold them.
Pinterest	BUSINESS	Brand business account per product brand (ADHD Helper now, HerVitals at shop launch); the asset is the claimed domain + catalog feed, not a person.
Crunchbase	BUSINESS + ADAM listed	Org profile per Ltd (the missing half); Adam + Derren person profiles already exist — link them as founder/director on the org profile.
Wikidata	BUSINESS first	Company items now (Companies House-referenced, machine-verifiable). An Adam Person item only later, once independent press references exist — person items without external sources get deleted, and a deletion log is worse than waiting.
LinkedIn	ADAM + BUSINESS	Both, and personal first: ~25% of LinkedIn AI citations are personal profiles vs 18% company pages. Verified Adam profile + evergreen articles under his name; company page per brand as the corroboration node. Derren's personal profile for payments (pending consent).
Medium	ADAM	Author-trust surface; the profile and byline are the asset. Brand publications add nothing here.
Quora	ADAM	Personal profile with a credential line ("Founder & MD, Muswell Rose"); brand accounts get policed as promotion. Derren for payments questions.
Google operator account · D-U-N-S	BUSINESS	Per-Ltd infrastructure; Adam is a manager on it, never the identity.

Three additions the research surfaced status checked against the repos, 22 Jul

D-U-N-S number (per Ltd) — MOSTLY DONE

BBL Ltd already has 234324824, live in JSON-LD schema on 14 fleet sites (accreditations.ts + site.manifest.ts). Remaining: Muswell Rose needs its own number for MortgageExplained (BBL's number would be wrong there), plus company-rescue once the LTD Turnaround entity settles. Free; decline the paid upsell.

Bing Webmaster AI Performance — WIRE IT

Bing side is already covered: the 14-domain index monitor runs on the WMT API daily. The AI Performance report (Copilot citation data, public preview Feb 2026) is the one unwired piece — add it to the AI-visibility tracker.

YouTube Brand Accounts — HALF BUILT

Channels already running: rank4ai, MerchantHQ, MarketInvoice (@thetouchfinancial), PeptideClear; FundBiz + Kartapay pending (need channel + OAuth). The gap is structural: no doc maps which Google login owns which channel — that mapping goes in the Wave 1 inventory so channels end up under the per-Ltd operator accounts.

Who gets what the unit each node attaches to

Unit	Nodes
Per Ltd companyBest Business Loans Ltd · Muswell Rose	Google operator account · D-U-N-S · Apple Business (+ Branded Mail on sender domains) · Wikidata item · Crunchbase profile
Per brand / siteFundBiz · MerchantHQ · MarketInvoice · LTD Turnaround · MortgageExplained · HerVitals · ADHD Helper · (ReplacementHQ at launch)	Trustpilot claim (lead-gen domains) · LinkedIn company page · YouTube Brand channel · Pinterest business account (product brands) · Organization schema sameAs wiring
Per authorAdam (finance + general) · Derren (payments, pending consent) · Oliver (where relevant)	LinkedIn profile (verified) + 1–2 evergreen articles · Medium profile + 1–3 posts · Quora profile + 3–5 expert answers · bios matching on-site author pages word-for-word

Execution waves

Wave	What	Split
Wave 1now	Google-estate inventory: which brand holds which GBP under which login, PLUS which login owns which YouTube channel (undocumented today) + consistency audit vs sites · Trustpilot claims on the 5 lead-gen domains + post-lead invitation flow design · LinkedIn company pages + Adam profile upgrade · Google operator-account structure per Ltd · Muswell Rose D-U-N-S lookup (BBL's is done and in schema)	Me: all prep, copy, flow design, audit · Adam: GBP logins, claim emails, ~2–3h total
Wave 2next	Bing Places import + auto-sync from each existing GBP · GBP weekly Posts automation (subscription-run) · Apple Business registration both Ltds + Branded Mail DNS · Crunchbase org profiles (person profiles already exist — link Adam/Derren as founder/director) · Pinterest business account + Shopify catalog feed for ADHD Helper · fleet-wide sameAs schema wiring (every profile listed in every site's Organization/Person schema)	Me: everything except account creation · Adam: Apple ID, page creation clicks
Wave 3slow burn, 2–4 weeks	Wikidata (warm the editor account, then the two Ltd items, staged references) · Medium + Quora author content (real writing, author sign-off) · Bing AI Performance wired into the AI-visibility tracker · Blogger parked-properties consistency pass (branding + link to site, no posting) · HerVitals Pinterest at shop launch	Me, with author approvals
Neverand why	NEW GBP / Bing Places profiles for brands that don't already hold one (ineligible online-only; suspension = negative signal) · destabilising edits to the existing GBPs (re-verification trap) · Foursquare, Facebook, Reddit (removed 22 Jul) · Substack (dormancy liability) · Pinterest for finance sites (no footprint, strict health/finance ad rules) · Blogger posting (parked properties only) · any posting treadmill on any of the above	—

The mechanism that makes all of it work: identical name, logo and one-line description everywhere; every profile links to the brand site; every site's Organization and Person schema lists every profile in sameAs; author bios match the on-site author pages. "Multiple independent sources describing the entity identically" is the actual corroboration signal knowledge graphs and AI assistants key on. The profiles are the nodes; the consistency is the edge weight.