Per-site recommendations replacing the old 20-platform syndication machine (retired, stays dead). Targets in order: Google AI Mode / AIO · ChatGPT · Bing, with DuckDuckGo and Brave coming free once Google + Bing are right. Trigger for the rethink: Profound's 1.44B-citation study shows Google AI Mode citations of Google Business Profiles and Product Knowledge Panels jumped from ~0% to ~4–5% share since mid-May.
Rides the Google index + now heavily cites Google-owned surfaces. Levers for us: existing GBP profiles kept + maintained, Merchant Center product feeds, YouTube Brand channels, Wikidata / Knowledge Graph, on-site fan-out coverage.
Rides the Bing index + third-party brand mentions. The only AI engine delivering leads today (FundBiz 7, MI 4, MHQ 1). Levers: Bing indexation gaps (systemised), digital PR mentions, Qwoted/HARO.
IndexNow already automated. Remaining: Bing Places (imports from GBP in ~1 hour), meta hygiene.
DDG = Bing's index. Brave rides Google and has no submission API. Zero dedicated work, ever.
Highest-ceiling shared move: finally pitching the proprietary data these sites already publish (the #12 digital-PR lane, named biggest gap since 7 Jul, still never executed). Mentions feed ChatGPT + AIO + classic rankings at once.
| Site | Google surfaces (AI Mode lane) | ChatGPT / Bing lane | Data asset to pitch (digital PR) | Needs Adam | Priority |
|---|---|---|---|---|---|
| FundBizBest Business Loans Ltd | Keep + maintain existing GBP; YouTube Brand channel; Wikidata + Crunchbase under BBL Ltd; LinkedIn company page | Already joint-top lead source (7 of 18 leads first-touch ChatGPT). Keep Bing gap-closing; claim Trustpilot | Interest-rates data page (BoE base-rate tracker) + lender-ratings methodology | Trustpilot claim email; LinkedIn page creation | HIGH |
| MerchantHQBest Business Loans Ltd | Keep + maintain existing GBP; LinkedIn company page; no Merchant Center (no products of our own) | Derren registered on Qwoted / Source-of-Sources for payments commentary; Trustpilot claim | Card-fees satellite (real fees data nobody else consolidates) | Derren's consent for Qwoted; Trustpilot claim | HIGH |
| MarketInvoiceBest Business Loans Ltd | Keep + maintain existing GBP; Wikidata + Crunchbase under BBL Ltd; LinkedIn company page | 4 leads first-touch ChatGPT already; Trustpilot claim | /data/ hub; plus the awards + trade-associations pages idea (blocked: needs your eyes on exact award names/years before build) | Approve awards-page facts; Trustpilot claim | HIGH |
| LTD Turnaroundintroducer · deliberately no named person | Keep existing GBP if held (no NEW one — entity unsettled); Wikidata/Crunchbase only if entity settles | Company-level only: no author HARO play by design | Insolvency-stats data trackers (Insolvency Service figures) are pitchable company-level | Entity/phone decisions already on your pickup list | MEDIUM |
| MortgageExplainedMuswell Rose | Apple Business under Muswell Rose (Branded Mail); keep existing GBP if held + Bing Places import | Fix measurement first: GA4 is still a placeholder, so ChatGPT-lane leads are invisible here | Stamp-duty calculator data (modest pitch value) | GA4 property ID (long-standing); Apple Business registration | MEDIUM |
The distinctive move here is the red line on the Profound chart: Product Knowledge Panels. Free Google Merchant Center feeds put real products into Google's shopping graph, the exact surface AI Mode started citing.
| Site | Google surfaces (AI Mode lane) | ChatGPT / Bing lane | Data asset to pitch (digital PR) | Needs Adam | Priority |
|---|---|---|---|---|---|
| ADHD HelperShopify shop live | Merchant Center free product feed from Shopify: top action, I can do it. Prereq: fix the £0.00 magnesium price + L-Theaine slug in Shopify admin first or the feed gets rejected | Reddit ADHD communities are the one place a human presence would pay: extend the inbound forum-monitor pattern only (alert → human answers). Oliver's call. No auto-posting | NHSBSA prescribing tracker + Access to Work delays (NAO figures + CSV) | Shopify admin fixes (with Oliver); Oliver's decision on Reddit | HIGH |
| HerVitalsno shop | No Merchant Center (nothing to sell); light entity nodes (Wikidata / Crunchbase) | Standard Bing hygiene (already automated) | HRT prescribing tracker + price-per-effective-dose index: arguably the most journalist-pitchable asset in the whole fleet | Nothing blocking; pitch pack is mine to draft | MED-HIGH |
| ReplacementHQfuture · not live yet | Merchant Center feed from day one: a refills superstore is a pure Product Cards play. Bing Places at launch | Bing/IndexNow wiring at launch like every fleet site | Price-per-refill data set once the catalogue exists | Nothing now; bake into the launch checklist | AT LAUNCH |
| Asset | What | Who |
|---|---|---|
| Apple Business (per Ltd) | Verified legal-entity node for BBL Ltd + Muswell Rose (open to online-only since Oct 2024) + Branded Mail on sender domains. D-U-N-S lookup first: Apple verifies against it | Adam: Apple ID + register; me: DNS/DMARC + logo prep |
| LinkedIn company pages | One per brand, exact Companies House-consistent details + verification; the one platform where profiles/pages themselves get cited by AI engines | Adam creates; me: page copy |
| Bing Webmaster AI Performance | New first-party report of Copilot/Bing AI citations of our URLs; wire into the AI-visibility tracker | Me |
| Wikidata + Crunchbase | Brand + entity nodes per site; feeds the Knowledge Graph that AI Mode leans on | Me: prep + create |
| Trustpilot company claims | Claim pages for FundBiz / MHQ / MI brands; review signals are YMYL trust and get cited | Adam: email confirmations |
| Qwoted / Source-of-Sources / HARO successors | Register Adam (business finance) + Derren (payments, pending consent) as expert sources; feeds the mentions lane | Me: drafts; Adam/Derren approve |
The Gen-1 syndication engine posted at volume (Blogger, Dev.to, Tumblr logs prove it) with zero recorded citation, ranking or lead impact; three platforms broke silently for weeks and nothing noticed. The Gen-2 Quora/LinkedIn email loops reached ~12 posts per brand in four months: manual-paste loops don't get done here.